Clients hire freelance photographers for their skills in photography and image editing. As a freelance photographer, you may work on different scenarios such as weddings, family portraits, sporting events, or food or wildlife photos. Versatility is always great when it comes to creative positions, but here it might benefit you to specialize in one or two types of photography to build a solid network of clientele.

As a public relations specialist, you’d help maintain the public image of an organization or private client. In today’s ever-growing digital age, public relations is centered around technology and social media. A successful public relations specialist is good at coordinating with people and will be able to help clients promote and manage their company or brand’s image.
Freelancing as a social media manager typically entails the management of brands, products, companies, or other clients through social media marketing. As a social media specialist, you’ll work closely with clients to help them build and promote their brand across various social media platforms, whether it’s Instagram, X (formerly Twitter), or TikTok.
Freelance translators often work on a project-by-project basis to translate different types of writing or audiovisual materials from one language to another. As a translator, you may specialize in the creation of subtitles to make movies or TV shows more accessible for people who speak different languages. You could also translate a written document word-for-word as a freelance translator.
Working as a virtual assistant can mean various things, but essentially, a virtual assistant works to support a client or business from a home office. As a virtual assistant, you might manage social media or email accounts, schedule appointments, book travel accommodations, or aid in digital marketing. Some freelance assistants choose to specialize in marketing or social media management, while others work with the full scope of tasks.
Freelancing as a web developer is a great way to use your programming and computer skills to build a career with more flexibility. Web developers are typically tasked with the creation, improvement, or management of websites to streamline business success. To be a successful web developer, you should be proficient in things like coding, programming, and graphic design. These skills will help you help your clients bring their goals and ideas to life.
Freelance writing is a popular choice given the different types of writing that businesses and clients typically need. Depending on your area of expertise, you may be a copywriter, content writer, copy editor, social media specialist, technical writer, scriptwriter, journalist, or fiction writer, and take on different projects or clients.
With the growth of social media and video platforms like TikTok, making content to develop and grow audiences has become an incredibly popular freelancing career. Content creators either make content for brands or run their own channels as influencers, producing videos and other content to engage with their audience.
There are a number of benefits to freelancing. Working as a freelancer is a great side gig you can do from home to bring in some additional income. Depending on what your regular schedule looks like, it may be possible for you to generate more income without adding too many working hours to your day.
As a freelancer, you’ll have a lot of independence and freedom to coordinate your workload. When you’re self-employed, you’ll get to choose which clients to take on, what type of work you want to conduct, and how many projects to handle at once.
While there are many benefits to freelancing, you should also be aware of a few of its drawbacks. One of the biggest things to remember is that it will take time for you to generate enough clients and projects to obtain full-time pay. Also, your work stability and income can be inconsistent, depending on your field or skill level.
Full-time freelancing does not come with any additional benefits paid for by a company, such as health care, since you are working independently. That also means freelancers have to report their own taxes. According to the IRS, self-employed individuals must file annual returns and make quarterly payments on estimated tax [3].
Although there's no set way to freelance, many choose to find an "anchor client," which provides a significant percentage of their income, and then pick up additional clients as needed. Here are some strategies to help you get started as a freelancer:
The freelance work style sounds great on paper—flexible hours, being your own boss, choosing your own clients—but, like in any other career change, it’s important to weigh the benefits and drawbacks and consider how freelancing might fit into your current lifestyle. You may be very well-prepared to be a full-time freelancer, or you may choose to freelance on the side. Regardless, consider easing into freelancing to see if it’s right for you.
Freelancers are hired for their expertise in a specific industry or skill set. Because freelancers can offer almost any skill, it’s important that you determine which skills you feel most equipped to offer clients. If you have a clear set of skills conducive to freelancing, it will be easier to build a portfolio and take on new clients.
When setting up your freelancing business plan, especially if you plan to do it full-time, you’ll need to choose a specific market and set of services within that market to offer to your clients. Once you've chosen a target industry, you can market yourself more effectively to potential clients.
Whether you need specific licenses or permits depends on where you live and where you work from. Typically, you don’t need any permits to work under your legal name, but if you are working under a business name, you may need to look into obtaining the proper licensing before conducting work.
After you’ve chosen a target market and determined what skills you’re most equipped to offer, it’s time to set your prices and start marketing yourself. One way to create a strong online presence is to build a website that displays your credentials, resume, and portfolio of your work. A website link is easy to include in messages to potential clients and will help boost your professional credibility.
A portfolio is a great way to demonstrate your abilities to potential clients. A strong portfolio may include things like past work examples, testimonies, mock-ups for future projects, and accomplishments. Think of your portfolio as your way to show (not just tell) your clients the real value of your work and how they can take advantage of it.
Hire a HackerIt's crucial to maintain a LinkedIn profile because it provides a specific online space for marketing and networking among professionals. If you haven’t updated your LinkedIn profile in a while, now may be the time.
It’s important to actively pursue jobs as a freelancer. Although you may receive offers through your marketing efforts, actively pursuing projects or clients aligned with your interests can further enhance your network. A great part of freelancing is getting to turn your passions into a career, so be sure to pursue projects you’re passionate about.
After establishing a client base, it's crucial to maintain those relationships while actively promoting your services to expand your professional network. Take advantage of resources that are available to you. Many freelance websites like Fiverr, Freelancer.com, Guru, and LinkedIn, can help you find job listings in your niche.
Freelancing can be unpredictable at times, since you’ll work on a project-by-project basis. This is why it helps to build a larger network, to avoid missing out on work opportunities for extended periods of time.
Navigate freelancing by first learning about it with CalArts' Building Your Freelancing Career Specialization. In this five-course series, you'll learn how to overcome imposter syndrome and get paid for your talents by equipping yourself with the basic skills to operate your career like a business, including how to create a solid business plan and develop your financial planning skills.
A simple way to get hired on Upwork is to choose a specific niche of clients and projects. Working on similar projects saves you time, so you can make more money. Also, positive reviews from clients in a specific industry tend to draw in additional similar jobs.
Once you know your niche, it’s easy to target the right keywords that potential clients search for. For example, I specialized in building “WordPress websites” for “small businesses” – two popular keywords I use in my title.
Hi, I’m Mikke! I’m a blogger, freelance web developer, and online business nerd. Join me here on MikkeGoes.com to learn how to code for free, build a professional portfolio website, launch a tech side hustle, and make money coding. When I’m not blogging, you will find me sipping strong coffee and biking around town in Berlin. Learn how I taught myself tech skills and became a web dev entrepreneur here. And come say hi on Twitter!
If you’re starting out in your freelance career, finding new clients or building out your portfolio can seem daunting. Working smarter means using freelance design job boards to your advantage. There are so many job boards designed for freelancers that finding new opportunities is just a few clicks away.
Upwork may be one of the best freelancing websites for finding work, no matter what type of freelancer you are. Those in web development, graphic design, customer support, and even freelance writing will find that Upwork has much to offer. The seemingly unending feed of job postings is continually updated. From small businesses to huge corporations, many different types of companies are looking to hire freelancers in different disciplines, including freelance designers and freelance writers.
Upwork, formerly Elance-oDesk, has a bit of a learning curve when you first get up and running. You’ll have to learn the artistry of writing effective proposals, and you may have to bid below your pay rate to build up your feedback rating. Many freelance jobs are posted on Upwork, but there’s a hungry audience competing for them. Unless you’re an Upwork superstar, bidding on a project that already has 30 proposals usually isn’t worth it.
That being said, some freelance designers secure plenty of work on Upwork and score project after project. Upwork can be worth the time — it offers the potential for great returns once you’ve established yourself on the freelance platform.
Designhill is a creative marketplace that connects employers with freelance designers. Employers can create a project contest to find creative freelancers and receive a variety of design entries to choose from. Or, they can find freelancers by searching for specific services on the homepage or placing an order for a creative service. Freelancers can post jobs for either short, part-time gigs or more dedicated, long-term work.
Designhill has a lot to offer whether you’re a graphic designer, web designer, WordPress site builder, or pursuing other types of design. Designhill further courts its creatives by offering them the chance to design their own T-shirts, have them printed, and sell them in their online shop. This is a nice touch, giving freelance designers yet another way to get their work out there and make some money off their artistry via a freelancing platform.
Toptal pitches itself as a place to find the top 3% of freelance talent. Their screening process is so rigorous that out of the thousands of submissions they get every month, they only accept a few into their ranks. This exclusivity sets them apart from so many other freelance job sites out there. It may seem intimidating getting in, but if you do, you’ll get the chance to put yourself in front of some pretty big names — Airbnb, Duolingo, and Shopify are companies that have used Toptal to share job opportunities for designers, software developers, and finance experts, product managers.
Whatever your field, especially if you're a creative, you should have a LinkedIn profile. Keeping your profile up to date helps you build your network and connect with people via the integrated messaging system.
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